Why Should I Have Professional Photos taken of my Investment Property?
When it comes to renting your home, first impressions count. The rental market is competitive, and you have got only seconds to catch a prospective tenants eye. The expression, you never have a second chance to make a first impression, is never more relevant than in marketing.
For most home hunters the majority of research starts online. Thanks to the continuing advancement of technology, tenants can have an intimate look into the home they are interested in without even leaving the couch.
Ultimately however, the idea of your online property listing is not only to get people clicking through from the search results page but for them to inspect the property and apply.
It Makes Financial Sense
When your property is vacant, it means a loss of rental income every day that it sits empty. According to research, professionally photographed properties receive far greater levels of enquires, and are rented 70% faster, for a greater rental return than those properties that are not. Professional photos can mean the difference between losing weeks of rental income or securing your next tenant.
And, unless you make significant changes to the property, you will also be able to use images every time your property becomes vacant and needs re-advertising. This can be very useful if a tenant objects to having photos taken, or where either their decorating taste or standard of presentation does not do the property any favours. So, the cost of professional photography is usually a one-off tax-deductible cost.
A Higher Calibre of Tenant
A high-quality tenant is discerning about their potential next home. If the photos do not depict the property well, the inference can be that the owner does not care about the condition of the property, sending the wrong message to the prospective tenant. Quality photos together with well written marketing copy ultimately attract more applications, better quality tenants and will ensure you achieve optimal rent.
When it Comes Time to Sell
If you have any intention of selling the property in the future, your professional photographs showing the property at its best can easily be used. Your agent will be able to use the photos not only for online marketing but also in brochures or print media, ultimately attracting a better sales outcome.
Using a Professional Photographer
Taking photographs is their job. They know how to make areas look brighter, bigger and more inviting. Professional photographers know what areas will look best and capture the most desirable attributes of your home.
A great photographer can bring out the best features of a home by mastering angles and lighting and selecting which elements to include. On top of this, professionals know how to retouch the photos to make them even more appealing. This especially comes in handy on days where the weather does not particularly cooperate, or when you have views.
Not only do professional photographers understand the importance of light, composition and staging, they also have the correct equipment. This includes lights, a top-quality camera and the best lenses.
They say a picture speaks a thousand words. Talk to your Ocean Realty today and let us help you to capture all your investment propertys best and brightest features.
Please note, this article does not constitute financial or legal advice.